This Chicago Cubs’ brochure was an excellent project that pushed me to create a design that incorporated a large amount of information into an appealing and readable form. I created the cover to set the tone for the brochure and inform the reader of what content they will find inside
the brochure.
the brochure.
Upon opening the brochure, the reader would first see the player spotlights alongside the home game schedule. I created the home game schedule using InDesign’s tabbing system. This allowed for the text to be easily changed while maintaining proper formatting and spacing.
After perusing the home game schedule, the reader could also look at the inside flap for the spring training schedule. This schedule was created using InDesign’s table system allowing for increased readability by putting the content into a grid.
After perusing the home game schedule, the reader could also look at the inside flap for the spring training schedule. This schedule was created using InDesign’s table system allowing for increased readability by putting the content into a grid.
Lastly, I made the back panel include a large call to action inviting the viewers to purchase tickets to a Cub’s game. Along with this call-to-action I included a seating chart for the reader so they could plan out what kind of seats they would want. To conclude the brochure, I included Wrigley Field’s address as well as an email to contact customer support.
